5 Signs Your Website Needs Updating
Your website is crucial to your business’ credibility, quality of service, and/or products. Without realizing, many business owners struggle to understand that their website could be why their business is underperforming.
It takes users about 0.05 seconds to form a positive or negative opinion about your website.
According to a new survey by Blue Fountain Media , 81 percent of Internet users think less of a business if the website is not updated.
Thirty-Nine (39%) percent would think twice about purchasing a product or service if the website is not user-friendly.
Here are five telling signs that your website needs updating.
60 percent of all Internet searches carried out via smart phones, a website has to work well for many different types of devices. If your website isn’t mobile-friendly, it won't appear on the first page of the search engine results (SEO), and a low rank leads to reduced traffic and sales. Even Google prioritizes its rankings on mobile-friendliness.
If you have separate mobile and desktop websites or a desktop site without responsive design, it’s better to build a new site from scratch using a mobile-first approach. It’s less time-consuming and smoother than retrofitting an old site with mobile-friendly elements.
57 percent of Internet users won’t recommend a business with a poorly designed mobile website
Having a website that's mobile-friendly is essential. For more detailed information about this and other SEO terminology, check out our blog How SEO works in 2019.
Difficult to Navigate
User experience is a critical part of any website. When a potential customer lands on your site, it should be clear from the get-go what you offer and how it can help with their problem.
Internet users noted that websites were often too complex, busy, or lacking in navigation aids. A business website must be easy to navigate and display products and services in an easy way for users to find it.
Slow-loading websites cost retailers $2.6 billion in lost sales each year
The most common cause of a slow-loading site is large image files. While it’s tempting to add colorful, high-resolution images to your site, it can detract from your user’s experience and negatively affect the website’s performance.
75 percent of consumers admit to judging a company’s credibility based on their website
When a modern web design tells your brand story and markets your services, it engages and leaves a strong impression on your audience. This encourages repeat visits, leading to increased leads and sales.
A big tip to evolve your site is to check out the competition’s website. Does their site look new and up-to-date? Is the user experience and navigation easier? Is it optimized for conversion? How does your site compare one-on-one? If your website is lagging behind competitors, you may be losing potential customers. Take influence from industry design trends and adapt them to your brand and site.
Remember: Your website is more than a tool. It’s a credibility builder for your business.
For a free quote and more information about how Key City Web can update or create a custom website for your needs, please contact us.
