Having a successful web presence is more and more essential in today's evolving business marketplace. Modern web development is more involved than a simple website. Consideration of user experience (UX), user interface (UI), search engine optimization (SEO), and relevant content are just a few building blocks needed to create a foundation for unlocking your place on the web. Here are the top reasons to hire a web design company:
First Impressions and Brand Recognition
If you advertise on television, would you film, direct, produce, or edit your own commercial? Probably not. You want your commercial to look as professional as possible to get the best return on your investment.
- It takes only 50 milliseconds (0.05 seconds) for an online consumer to form an opinion about your site.
- Almost half of internet users expect a website to load within 3 seconds.
- 75% of consumers admit to judging a company's credibility based on the company's website design.
Your website is the face of your business and your brand 24/7. It may be the only interaction you have with your customers and, if your site isn’t easy to understand, simple to use, and visually appealing, you could lose business.
Increased Productivity
Hiring the right web design company saves you time, frustration, and energy. This allows you to do what you do best: run your business. Web designers and developers spend years learning the latest technologies, products, and methodologies to ensure your website is fully tested and functioning properly with minimal to no maintenance.
Professionals have the proper tools, training, and experience to do the job correctly, on time, and at a fair price.
Using a professional web design company is an investment in your businesses’ long-term future. Businesses should look at web design the same way they look at other tasks best done by an industry professional.
Custom Web Designs
Website providers, like Wix and GoDaddy can be limiting to your business needs depending on the platform, images, documents, or media files it can support. A custom web design provides you with a unique, professional, website tailored specifically to match your company’s brand.
- 38% of potential customers will leave your site if they feel it's unattractive.
- 94% of consumer opinions are web design related.
- Websites must be mobile-friendly and optimized to adapt to various interfaces.
A professional web design company ensures that you communicate your brand and content to current and potential customers by customizing your layout, fonts, colors, logo, and images.
SEO
Search Engine Optimization (SEO) is your website's ability to use specific keywords and industry metrics to attract more relevant and higher traffic. Professional web design companies have the knowledge and understanding to provide this very important — and often overlooked — feature of a website. If not properly done, your website won't be found in the various search engines available on the internet. Each search engine has different algorithms that look for code within your website. This code includes keywords, metatags, and other identifiers to rank your website higher in their search results.
support
When you hire a professional web design company, you receive unrestricted technical support to answer questions, correct technical bugs, or add additional features. Technology is always changing, and so is your business. Having an available professional web design company on the other end to help with changing technologies and new features will help your website remain relevant and successful.
For a free quote and more information about how Key City Web can update or create a custom website for your needs, please contact us.
