These days, it’s easy to get a website online. You can go to any one of the big DIY builder programs click, and create a new website. What’s NOT easy is knowing what to put on it, how to make it work well, how your target audience will use it, and which strategy creates meaningful conversions.
Hiring a professional may seem expensive for something you can throw together yourself, but having someone who knows what they’re doing and how to get the most traffic and conversions will continue to pay off year after year.
Organizing Content Poorly
The reality of any website is that it is nothing without good, well thought out content. A DIY website builder does not create content for you. It may help you pull together some generic images, but they don't know YOU or YOUR business. A professional web designer doesn't just build you a website, they learn about you and your business and who your audience is, so that the website content can appeal to that particular audience.
Business owners and DIY users often have no idea what type of content they need or where to put it. Other businesses have too much content on one page, forget to include important contact information, or often, they have very little content.
Instead of having full content on all their services, they often have one page with one sentence on each service. This is not enough content for users to understand your services, and it’s not enough content for search engines to understand its keywords.
Designing the Website for Yourself
Your website is not about you. Your goal isn’t to build a website that you think looks nice. You want a website that your users will like. More specifically, you need to target your audience – the users that you most want to find your site and stick around.
Your website MUST have a purpose. Visitors expect to find clear, relevant information within the first few seconds, or they move on to the next search result. Your website should be designed from the customer’s point of view.
Not Providing Enough White Space
YMany DIY website designers want to fill in all the white space with images, patterns, and background images. There’s a place on your website for all these things, but they need to be added strategically.
If you don’t have any white space left, you lose contrast, overwhelm people, and may confuse/misplace a call to action or any other important item to your website.
For a free quote and more information about how Key City Web can update or create a custom website for your needs, please contact us.
