These days, it’s easy to get a website online. You can go to any one of the big DIY builder programs click, and create a new website. What’s NOT easy is knowing what to put on it, how to make it work well, how your target audience will use it, and which strategy creates meaningful conversions.
Hiring a professional may seem expensive for something you can throw together yourself, but having someone who knows what they’re doing and how to get the most traffic and conversions will continue to pay off year after year.
DIY Sites are a Business
We’ve all seen the commercials. For just dollars a month, you can build a “professional looking website” in just a few simple clicks. Sounds tempting, doesn’t it? What the ads don’t tell you is that you can spend hours figuring out their application. You may wonder what to say and how to organize your site.
After all that work, you end up with a canned site that can’t be found by your customers or in search engines without additional time or expenses and will also have the vendor’s logo or advertisement clearly visible in the footer unless, you guessed it, you pay an additional fee to upgrade your plan to have it removed.
Once you drill down into the endless options and plans from these website businesses, you can start to see where extra add-ons turn a small monthly fee into something you didn’t expect. They provide you hosting, storage space, bandwidth, domains, and other apps that you may not want or need and that you don’t know how to use. Did you know that you most likely need to upgrade your subscription plan in order to own your own domain?
You, of course, want email services, too. How else will you communicate with your customers? You can purchase a mailbox app for a small fee. Will you keep all your customers data in a database? If this is what you want, you may need coding knowledge or more money, as this is typically an add-on option for most plans.
Organizing Content Poorly
The reality of any website is that it is nothing without good, well thought out content. A DIY website builder does not create content for you. It may help you pull together some generic images, but they don't know YOU or YOUR business. A professional web designer doesn't just build you a website, they learn about you and your business and who your audience is, so that the website content can appeal to that particular audience.
Business owners and DIY users often have no idea what type of content they need or where to put it. Other businesses have too much content on one page, forget to include important contact information, or often, they have very little content.
Instead of having full content on all their services, they often have one page with one sentence on each service. This is not enough content for users to understand your services, and it’s not enough content for search engines to understand its keywords.
Attempting to Code When You Don’t Know How to Code
Attempting to write and manipulate code when you’re inexperienced is a bad idea. It’s easy to add pages, blog posts, images, and other simple items to a DIY website. Can you code additional plug-ins or apps? Can you connect your pages and forms to your database?
Usually, business owners don’t have the knowledge or understanding to do this type of work, which is why it’s best left to a website professional.
Designing the Website for Yourself
Your website is not about you. Your goal isn’t to build a website that you think looks nice. You want a website that your users will like. More specifically, you need to target your audience – the users that you most want to find your site and stick around.
Your website MUST have a purpose. Visitors expect to find clear, relevant information within the first few seconds, or they move on to the next search result. Your website should be designed from the customer’s point of view.
Failing to Promote Your Product or Service
Consider the irony of a literary website that is riddled with spelling and grammar errors. This goes for any website, as it is relative to your field of expertise, your website should reflect proficiency in the service or product that your website is claiming you are an expert in.
Not Providing Enough White Space
YMany DIY website designers want to fill in all the white space with images, patterns, and background images. There’s a place on your website for all these things, but they need to be added strategically.
If you don’t have any white space left, you lose contrast, overwhelm people, and may confuse/misplace a call to action or any other important item to your website.
Save the monthly expenses, time, and the unknown results. Allow Key City Web the opportunity to design a cost-effective, professional website for your personal business. Contact us today!