5 Signs Your Website Needs Updating
Your website is crucial to your business’ credibility, quality of service, and/or products. Without realizing, many business owners struggle to understand that their website could be why their business is underperforming.
It takes users about 0.05 seconds to form a positive or negative opinion about your website. According to a new survey by Blue Fountain Media , 81 percent of Internet users think less of a business if the website is not updated. Thirty-Nine (39%) percent would think twice about purchasing a product or service if the website is not user-friendly.
Here are five telling signs that your website needs updating.
With almost 60 percent of all Internet searches carried out via smart phones, a website has to work well for many different types of devices. If your website isn’t mobile-friendly, it won't appear on the first page of the search engine results (SEO), and a low rank leads to reduced traffic and sales. Even Google prioritizes its rankings on mobile-friendliness.
If you have separate mobile and desktop websites or a desktop site without responsive design, it’s better to build a new site from scratch using a mobile-first approach. It’s less time-consuming and smoother than retrofitting an old site with mobile-friendly elements.
Having a website that's mobile-friendly is essential. For more detailed information about this and other SEO terminology, check out our blog How SEO works in 2019.
Every website update plays a crucial part in interacting with visitors, customers, and powerful search engines. If you update your website often with high-quality content, search engines will rank it higher. It starts with content.
Can users find the information they’re looking for quickly? Stellar content should help your potential customer by listing your relevant products or services, contact information, and experience in solving problems.
Because content is so important to the success of your website, it’s a good idea to hire a content creator for professional website copy and imagery for marketing. They’ll add more keywords to achieve a higher SEO ranking.
Difficult to Navigate
User experience is a critical part of any website. When a potential customer lands on your site, it should be clear from the get-go what you offer and how it can help with their problem.
Internet users noted that websites were often too complex, busy, or lacking in navigation aids. A business website must be easy to navigate and display products and services in an easy way for users to find it.
Research found that if a site doesn't load in three seconds, the user will abandon it. To avoid this problem, de-clutter your site! Abandon all unnecessary graphics, animations, and odd bells and whistles.
Slow-loading sites are incredibly frustrating to use and often result in visitors hitting the back button in search of something more responsive. 47 percent of Internet users expect a site to load in two seconds or less, and 39% will stop engaging with a site if images don’t load or take too long to load.
The most common cause of a slow-loading site is large image files. While it’s tempting to add colorful, high-resolution images to your site, it can detract from your user’s experience and negatively affect the website’s performance.
While it’s important that a website functions well, looks matter. Why? Users often interact with a brand online prior to shopping their products or services.
Because the aesthetic of the Internet is ever-evolving, your site needs to evolve with it. Web design should keep up with technology, marketing, and other facets of business, because your website represents your brand. If the site is outdated in any way, your audience will associate that with your business. Keep design, content, imagery, navigation, and more up to date.
When a modern web design tells your brand story and markets your services, it engages and leaves a strong impression on your audience. This encourages repeat visits, leading to increased leads and sales.
A big tip to evolve your site is to check out the competition’s website. Does their site look new and up-to-date? Is the user experience and navigation easier? Is it optimized for conversion? How does your site compare one-on-one? If your website is lagging behind competitors, you may be losing potential customers. Take influence from industry design trends and adapt them to your brand and site.
Remember: Your website is more than a tool. It’s a credibility builder for your business.
For a free quote and more information about how Key City Web can update or create a custom website for your needs, please contact us.